Account-Based Marketing Lead

INTECH Automation Intelligence, a global leader in industrial automation and digital transformation, is hiring an Account-Based Marketing Lead at its Lahore office. The role focuses on designing and executing strategic marketing initiatives to strengthen relationships with key industrial clients. Candidates with 5+ years of B2B marketing experience, strong analytical skills, and expertise in ABM, CRM, and automation tools are encouraged to apply. Join INTECH’s mission to drive innovation, brand growth, and digital transformation in the global energy and manufacturing sectors.

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Career Opportunity – Account-Based Marketing Lead at INTECH Automation Intelligence

Company Name: INTECH Automation Intelligence
Position Title: Account-Based Marketing Lead
Location: PCSIR Society, Lahore
Industry: Industrial Automation and Digitalization
Employment Type: Full-Time
Apply Link: INTECH Automation Intelligence
Official Site: https://www.intechww.com/

Company Introduction

INTECH Automation Intelligence is a globally recognized leader in industrial automation and digital transformation, with nearly three decades of delivering cutting-edge solutions across the Oil & Gas, Petrochemicals, Utilities, and Manufacturing sectors. Founded on a commitment to innovation and engineering excellence, INTECH has consistently redefined automation standards by providing integrated technologies that drive efficiency, sustainability, and safety for clients worldwide.

Over the years, INTECH has established itself as a trusted partner for global energy giants, offering services that bridge the gap between complex industrial challenges and smart digital solutions. The company’s expertise lies in designing, implementing, and maintaining automation systems that not only optimize plant performance but also ensure operational safety and reliability. With a presence in over 20 countries, INTECH operates with a global mindset and a local approach, empowering industries to adopt intelligent automation practices through technology-driven strategies.

INTECH’s mission goes beyond delivering projects—it’s about creating sustainable systems that empower industries to adapt and thrive in an era defined by digital transformation. The company is deeply committed to advancing Industry 4.0 technologies such as Industrial Internet of Things (IIoT), advanced data analytics, and cloud-based solutions, ensuring that its clients stay ahead in a rapidly evolving industrial landscape.

At the core of INTECH’s values are innovation, collaboration, and integrity. The company nurtures an inclusive and forward-thinking culture where employees are encouraged to think creatively, work collectively, and contribute to projects that have a global impact. Every engineer, marketer, and professional at INTECH plays an active role in shaping the digital future of industrial automation.

Now, as part of its growing marketing and strategy efforts, INTECH Automation Intelligence is inviting dynamic, driven professionals to join its marketing division as Account-Based Marketing Lead—a role designed for individuals passionate about strategic marketing, brand growth, and customer engagement. This position represents an opportunity to be part of an ambitious, globally oriented team focused on transforming the way industrial brands connect with their markets.

Job Description

The Account-Based Marketing Lead at INTECH Automation Intelligence will be responsible for driving strategic marketing initiatives tailored to specific enterprise clients, ensuring alignment between marketing campaigns and business objectives. This role goes beyond traditional marketing—it is a strategic position that integrates creativity, analytics, and business insight to enhance brand presence, generate qualified leads, and strengthen relationships with key industrial accounts.

The successful candidate will collaborate closely with the senior leadership and sales teams to design and execute Account-Based Marketing (ABM) strategies. These strategies will be tailored to engage clients in industries such as Oil & Gas, Petrochemicals, and Utilities, focusing on long-term brand engagement and measurable marketing outcomes.

Key responsibilities include developing comprehensive ABM plans that support the customer journey, from awareness to conversion. The Account-Based Marketing Lead will design campaigns that utilize content marketing, digital media, and personalized communication to attract and nurture high-value clients. Working alongside the sales division, they will ensure seamless integration of marketing efforts into the overall sales funnel.

Core tasks include coordinating branded content placements in leading industry publications, managing digital campaigns, and implementing organic social media engagement strategies to maintain INTECH’s brand visibility in regional and global markets. The candidate will also play a vital role in planning exhibitions, managing event branding, and organizing networking sessions to foster stronger client relationships.

Additionally, this position involves working with marketing automation tools and CRM systems to track engagement, analyze campaign performance, and optimize lead generation. From crafting newsletters and digital collateral to developing case studies and client-specific content, the Account-Based Marketing Lead will drive marketing execution across multiple channels with precision and consistency.

As part of INTECH’s innovative environment, this role requires an analytical thinker capable of transforming data insights into actionable marketing strategies. The candidate must demonstrate strong organizational skills, the ability to manage multiple projects simultaneously, and a deep understanding of how industrial B2B marketing operates.

Beyond tactical execution, this position carries strategic importance in shaping INTECH’s brand perception and market influence. The ideal professional will act as a bridge between marketing creativity and business development, ensuring every marketing initiative contributes directly to measurable growth and long-term brand credibility.

Eligibility Criteria

To qualify for the position of Account-Based Marketing Lead at INTECH Automation Intelligence, candidates must meet the following educational and professional standards:

Education: An MBA with a concentration in Marketing, Strategy, or Business Development from a recognized university.
Experience: A minimum of 5 years of relevant B2B marketing experience, preferably in Account-Based Marketing (ABM), strategic marketing, or demand generation within enterprise or industrial sectors.
Industry Knowledge: Deep understanding of B2B sales cycles, client acquisition strategies, and account development in technical industries such as automation, energy, or manufacturing.
Technical Expertise:
- Proficiency with marketing automation platforms like HubSpot or equivalent tools.
- Experience working with CRM systems for lead tracking, campaign execution, and customer segmentation.
- Familiarity with data analytics tools and reporting dashboards to measure campaign effectiveness.
Strategic Skills: Ability to design and execute integrated marketing campaigns that align with corporate goals and sales objectives.
Soft Skills:
- Excellent written and verbal communication.
- Strong organizational and multitasking abilities.
- Creative problem-solving mindset with attention to detail.
- Capacity to work effectively in cross-functional teams across diverse geographical regions.
Personal Attributes:
- Driven, proactive, and collaborative.
- Capable of adapting to evolving marketing technologies and methodologies.
- Passionate about industrial automation and the role of marketing in shaping brand identity.

INTECH Automation Intelligence also offers an attractive set of employee benefits designed to support both professional and personal growth:

Global exposure through international projects and collaboration with multi-regional teams.
Competitive salary packages with performance-driven bonuses.
Comprehensive health insurance covering both employees and dependents.
Daily in-house lunch facilities and a supportive work environment.
Paid time off, annual leave, and company-recognized holidays.
Continuous learning opportunities through certifications, workshops, and internal training sessions.
A culture that celebrates diversity, inclusion, and career development.

This role is ideal for marketing professionals who aspire to lead strategic initiatives that shape the future of industrial automation branding on a global scale.