Data Analyst Growth Team

Konnect by HBL, the digital banking arm of Habib Bank Limited, is hiring a Data Analyst for its Growth Team in Karachi. This full-time position involves using data to drive product growth, user engagement, and performance optimization across HBL’s fintech ecosystem. Candidates should hold a Bachelor’s in Computer Science, Data Analytics, or a related field, with 2–3 years of experience in data analytics—preferably in fintech or digital businesses. The role requires proficiency in SQL, Power BI or Tableau, and a strong understanding of user behavior, funnel analysis, and performance metrics. Join Konnect by HBL to be part of Pakistan’s digital financial revolution and shape data-driven growth strategies.

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Career Opportunity – Data Analyst (Growth Team) at Konnect by HBL

Company Name: Konnect by HBL
Position Title: Data Analyst – Growth Team
Location: Karachi, Pakistan
Industry: Fintech / Digital Banking
Employment Type: Full-Time
Apply via Email: waqas.chandna@hbl.com
Official Website: www.hbl.com/konnect

Job and Company Description

Konnect by HBL is an innovative digital banking platform launched by Habib Bank Limited (HBL), one of Pakistan’s most trusted and forward-thinking financial institutions. The platform is designed to empower millions of Pakistanis with easy access to financial services through technology. From mobile wallets to digital payments and savings solutions, Konnect enables customers to manage their finances effortlessly and securely.

The company is now hiring for the position of Data Analyst – Growth Team, a role that sits at the core of its data-driven strategy. As part of the Growth Team, the Data Analyst will transform data into insights that drive user engagement, transaction growth, and customer retention. The role demands a balance between technical expertise and business understanding, ensuring that data effectively supports key decisions in marketing, product development, and operations.

This position is an exciting opportunity for a professional passionate about using data to influence product direction, optimize campaigns, and identify growth opportunities. The chosen candidate will play a key role in analyzing digital trends, user behavior, and performance metrics that help shape the future of Konnect’s digital ecosystem.

Konnect by HBL fosters an environment of collaboration and innovation, where ideas are valued, and data is at the center of every strategic decision. Employees are encouraged to think creatively, work across teams, and contribute to building financial inclusion in Pakistan through modern digital solutions.

Company Introduction

Habib Bank Limited (HBL), Pakistan’s largest and oldest financial institution, has consistently led the banking sector through innovation, customer service excellence, and digital transformation. With a legacy of trust spanning decades, HBL has built a reputation as a pioneer in financial technology, enabling millions of customers to access reliable banking solutions both locally and globally.

Konnect by HBL, the bank’s flagship digital platform, was created to bridge the financial inclusion gap in Pakistan. It provides customers—especially those in underserved areas—with access to digital banking services such as money transfers, bill payments, savings, and merchant transactions without needing a conventional bank account. Through its user-friendly mobile app and extensive agent network, Konnect by HBL continues to simplify financial access for individuals and businesses alike.

The organization operates on the principles of innovation, inclusivity, and impact. By leveraging data and analytics, Konnect strives to understand user behavior, enhance customer experiences, and expand financial literacy. The company’s teams work closely across departments—from product and marketing to operations and data science—to deliver seamless and secure banking experiences.

HBL’s long-term vision for Konnect aligns with the broader national objective of promoting a cashless economy. Through partnerships with businesses, government initiatives, and global tech players, Konnect has positioned itself as a major force in Pakistan’s digital financial revolution.

For employees, HBL and Konnect offer a workplace that values curiosity, innovation, and growth. Team members are encouraged to experiment, take ownership of projects, and develop skills that prepare them for the evolving fintech landscape. Joining Konnect means becoming part of a movement that’s not just transforming banking but redefining the way Pakistan manages money in the digital age.

Job Description

As a Data Analyst in the Growth Team at Konnect by HBL, you will play a crucial role in turning raw data into meaningful insights that shape strategic decisions. Your work will directly impact customer engagement, product performance, and revenue growth by helping teams make informed choices backed by data.

Key Responsibilities:

Data Extraction & Analysis:
Write and optimize SQL queries to extract key datasets from multiple sources, ensuring accurate data collection and analysis.
Performance Tracking:
Build dashboards and regular reports using BI tools such as Power BI or Tableau to track essential KPIs, including user acquisition, retention, and transaction volume.
Growth Insights:
Collaborate with the product and marketing teams to identify user patterns, behaviors, and conversion bottlenecks that can drive engagement and revenue.
A/B Testing & Experimentation:
Support the design and evaluation of A/B tests, experiments, and campaigns by analyzing data and interpreting results to guide future initiatives.
Automation:
Develop automated processes for recurring data tasks to improve efficiency and reduce manual workload.
Reporting:
Take ownership of weekly, monthly, and quarterly reporting cycles—providing key insights and performance updates to stakeholders and senior management.
Strategic Collaboration:
Work with cross-functional teams to align data analysis with business goals, ensuring that all initiatives are data-informed.
Data Integrity:
Maintain accuracy and consistency in data collection, transformation, and visualization processes.
Continuous Improvement:
Stay updated with emerging trends in analytics, digital marketing, and fintech to continuously enhance analytical capabilities.

This role requires both technical proficiency and strategic thinking. You will need to translate complex data findings into clear recommendations that non-technical teams can easily understand. The ability to connect data insights with business impact is essential for success in this position.

By joining the Growth Team, you’ll have a front-row seat to how digital products evolve through data, experimentation, and feedback. The work environment is fast-paced, collaborative, and focused on measurable results.

Eligibility Criteria

Applicants for the Data Analyst – Growth Team role should demonstrate a strong combination of analytical skills, technical knowledge, and business acumen.

Minimum Requirements:

Bachelor’s degree in Computer Science, Data Analytics, Statistics, Economics, or a related field.
2–3 years of relevant experience in data analytics, ideally within fintech, banking, or digital businesses.

Technical Skills:

Strong command of SQL for data extraction, transformation, and analysis.
Proficiency with BI and visualization tools such as Power BI, Tableau, or Looker.
Understanding of data modeling, user funnel analysis, and performance metrics.
Ability to perform A/B test analysis and interpret campaign data effectively.
Knowledge of Excel, data cleaning, and basic automation tools.

Analytical & Professional Skills:

Strong analytical mindset with the ability to translate data into actionable insights.
Familiarity with user segmentation, retention tracking, and cohort analysis.
Effective communication skills—capable of presenting complex data to non-technical audiences.
Strong attention to detail, time management, and organizational skills.
Ability to work under pressure, meet deadlines, and manage multiple projects simultaneously.

Preferred Qualifications:

Experience in digital marketing analytics or product growth teams.
Understanding of customer journey mapping and lifecycle metrics.
Exposure to financial or digital transaction data.
Familiarity with scripting languages like Python or R (optional but beneficial).

Soft Skills:

Proactive and curious mindset with a desire to continuously learn.
Collaborative and comfortable working with cross-functional teams.
Business-oriented approach to data analysis and reporting.

This role offers an exciting opportunity for professionals who want to apply their analytical expertise in a fast-evolving fintech environment. At Konnect by HBL, data is not just a tool—it’s the foundation for decision-making, innovation, and long-term growth.