Deputy Manager PR and Communications – BYD Pakistan, Mega Motor Co.
Company Name: BYD Pakistan Mega Motor Co.
Position Title: Deputy Manager, PR and Communications
Location: Karachi, Pakistan
Industry: Automotive / Electric Vehicles / Public Relations
Employment Type: Full-Time
Apply Link: talent@byd-mega.com
Official Website: https://www.byd-mega.com
Job Offering Company Introduction
BYD Pakistan Mega Motor Co. is part of a global automotive revolution that is redefining the future of mobility. BYD, which stands for Build Your Dreams, is a multinational company headquartered in Shenzhen, China, and is recognized as one of the largest electric vehicle (EV) manufacturers in the world. Founded in 1995, BYD began as a rechargeable battery company and quickly evolved into a diversified giant, expanding into automobiles, electronics, new energy, and rail transit. Its mission is deeply rooted in sustainable innovation, focusing on creating products that reduce environmental impact while enhancing user convenience and performance.
Globally, BYD has positioned itself as a leader in electric mobility, producing electric cars, buses, trucks, and monorails, with operations spanning over 70 countries. The brand is particularly notable for its strong research and development (R&D) capabilities, with thousands of patents in battery technology, electric drivetrains, and energy storage systems. This dedication to innovation has allowed BYD to deliver solutions that align with the urgent need for cleaner, greener transportation worldwide.
In Pakistan, BYD Pakistan, Mega Motor Co. operate as the official representative and distributor of BYD vehicles and technology. The company has been steadily introducing advanced electric mobility solutions to the local market, making significant contributions to the adoption of environmentally friendly transportation in the country. Pakistan, like many other nations, faces pressing environmental challenges, including air pollution and high carbon emissions from traditional fuel-based vehicles. BYD Pakistan aims to address these concerns by offering affordable, reliable, and efficient EV options tailored to the local market’s needs.
The company’s operations in Pakistan go beyond simply selling vehicles. BYD Pakistan, Mega Motor Co. is actively involved in raising awareness about sustainable transportation, collaborating with policymakers to promote EV-friendly infrastructure, and providing training for technical staff to ensure the smooth adoption of new automotive technologies. They also focus on building strong after-sales service networks, ensuring that customers receive top-notch support and maintenance services.
The brand’s presence in the country is supported by its strategic partnerships, marketing campaigns, and localized manufacturing considerations. These initiatives are designed to make EV adoption easier for the general public and to position BYD as a top choice for both personal and commercial transport solutions in Pakistan. The company’s marketing strategy emphasizes the value of clean energy, the long-term savings of EV ownership, and the high performance of BYD vehicles.
By joining BYD Pakistan, Mega Motor Co., professionals become part of a forward-thinking organization that is actively shaping the future of the automotive industry in Pakistan. The company culture encourages innovation, collaboration, and professional growth, ensuring that every employee contributes meaningfully to its mission of transforming mobility and protecting the planet.
Job Description
The position of Deputy Manager PR and Communications in the Marketing Department at BYD Pakistan, Mega Motor Co., is a dynamic and high-responsibility role that directly contributes to the company’s public image, brand reputation, and stakeholder engagement. This role is best suited for an individual who is highly organized, possesses exceptional communication skills, and has a strategic mindset for building strong, long-lasting relationships with media, stakeholders, and the public.
The selected candidate will be responsible for managing both external and internal communication efforts. This involves crafting compelling narratives that highlight the company’s achievements, innovations, and community contributions, as well as ensuring consistency in messaging across all channels.
Key areas of responsibility include:
- Media Relations
The Deputy Manager will serve as the main point of contact between BYD Pakistan Mega Motor Co. and media outlets. This involves building and maintaining relationships with journalists, editors, and influencers to ensure positive media coverage. The role requires a proactive approach to identifying media opportunities, pitching stories, and responding to press inquiries promptly and professionally. - Content Development
A significant part of the role involves writing and editing high-impact content such as press releases, op-eds, news features, speeches, and talking points for company spokespersons. This content must be aligned with the company’s brand voice and corporate objectives while also appealing to various audiences, including customers, investors, government bodies, and the general public. - Strategic Communication Planning
The Deputy Manager will develop and execute comprehensive communication plans that align with broader marketing campaigns and overall business goals. These plans will outline objectives, target audiences, key messages, communication channels, and timelines, ensuring that all communication activities are purposeful and effective. - Internal Communications
This role also involves overseeing internal communication channels, including leadership messages, employee newsletters, and organizational announcements. Effective internal communication ensures that employees are informed, engaged, and aligned with the company’s vision and goals. - Cross-Functional Collaboration
The Deputy Manager will work closely with other departments, such as Sales, Marketing, Customer Service, and Operations, to ensure that communication efforts support broader business initiatives. Collaboration with external agencies may also be required to execute large-scale campaigns or events. - Storytelling and Brand Content
Crafting compelling stories that resonate with audiences is a central part of the job. Whether it’s highlighting a customer success story, a technological breakthrough, or the company’s community involvement, storytelling plays a crucial role in shaping public perception. - Monitoring Media Trends
Staying updated on trends in media, public relations, and digital communication is essential. The Deputy Manager will keep track of developments in the local and global media landscape, with a particular focus on social media and digital PR strategies.
This position is ideal for someone who thrives in a fast-paced environment, enjoys creative problem-solving, and has a passion for building and protecting brand reputation.
Eligibility Criteria
To be considered for the Deputy Manager PR and Communications role at BYD Pakistan Mega Motor Co., candidates must meet the following criteria:
Education
- A Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field is required.
- A postgraduate degree or specialization in communications, public relations, or marketing will be considered a strong advantage.
Experience
- Minimum 3–5 years of relevant experience in PR, communications, or related fields.
- Demonstrated experience in managing media relations, crafting communication strategies, and producing high-quality content.
- Proven track record of successfully executing PR campaigns or communication initiatives in a corporate or agency setting.
Skills and Competencies
- Exceptional verbal and written communication skills in English (and preferably Urdu as well).
- Strong interpersonal skills with the ability to build and maintain professional relationships.
- Proficiency in content creation, including writing, editing, and proofreading.
- Familiarity with media monitoring tools, PR software, and content management systems.
- Solid understanding of digital PR, social media engagement, and online reputation management.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Strategic thinking with a creative flair for storytelling.
- A collaborative mindset, with the ability to work effectively in cross-functional teams.
Personal Attributes
- Proactive, self-motivated, and detail-oriented.
- Resilient under pressure and able to adapt to changing priorities.
- Passionate about brand-building and sustainability.
- Commitment to the mission and values of BYD Pakistan Mega Motor Co..
Location
Head Office – Karachi, Pakistan.
Last Date to Apply
11th August 2025.
How to Apply
Interested candidates should send their resume to talent@byd-mega.com with the position title “Deputy Manager PR and Communications” in the subject line. Applications without the proper subject line may not be considered.
BYD Pakistan Mega Motor Co. – Driving the Future of Mobility
Email: talent@byd-mega.com
Website: BYD Mega Pakistan
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